We LOVE OMHU so much we invited them to join us!

For Immediate Release

June 18th, 2013
Media contact: Doug Roche – 646-213-7482
Email: doug.roche@camronpr.com


SABI strengthens health and wellness business with acquisition of OMHU

SABI to incorporate award-winning designs as part of new line in strategic expansion

PALO ALTO, CA (June 18th, 2013) – Sabi, a Palo Alto-based company, today announced the acquisition of OMHU, a New York-based design driven business that designs, makes and sells walking canes and other products that support the activities of daily living.  OMHU, a private company, is expected to play an important role in the expansion of Sabi’s product offering in the mobility sector. OMHU’s products complement Sabi’s existing range of products which currently include a range of accessories for the daily consumption of vitamins and pills.

Founded by entrepreneur Assaf Wand in fall 2009, Sabi fulfills Wand’s mission to offer products that infuse the tasks and rituals of daily life with a sense of delight, while also inspiring users to appreciate life in the moment. This philosophy aligns directly with that of OMHU (Danish for “with great care”) which was founded in 2009 by Rie Nørregaard, Susy Korb and Susan Towers.

“We are thrilled that OMHU is joining us. We absolutely love the products and our companies’ objectives are completely aligned,” says Assaf Wand, Founder and CEO of Sabi. “OMHU is to mobility assistance devices what Sabi’s inaugural THRIVE line of pill and vitamin organizers is to low-tech health and wellness commodities. We have both revolutionized these product categories, offering higher quality, more stylish alternatives to the stigmatizing cheap, sterile, geriatric products that currently dominate the market, in an effort to inspire those who use these products to feel great about themselves and their daily tasks.”

As part of the acquisition, Rie Nørregaard, Founder and CEO of OMHU, will be joining the Sabi team as Creative Director. “I am very pleased to join the Sabi team and for OMHU to become part of a company that shares my original vision. OMHU was founded on the belief that life is imperfect and beautiful, and so was Sabi.  We are kindred spirits when it comes to our goals – namely, to design high-quality and fashionable options in categories dominated by ugly, geriatric products,” says Nørregaard.  “My hope is that this acquisition will broaden both OMHU’s and Sabi’s current customer bases and get our wonderful products into the hands of many more people who are as thirsty as we are for beautiful and well-designed things,” she added.

 According to the Disability Statistics Center at the University of California in San Francisco, more than 6.8 million people in the U.S. use devices to help them with mobility. These numbers are on the rise, as the U.S. population grays at a faster rate than ever before with some 10,000 Americans turning 65 each day (according to the Pew Research Center in Washington).

The acquisition reinforces Sabi’s commitment to innovative design and practical solutions.  Sabi’s expanded product lines are part of the company’s balanced business and product portfolio that will deliver sustained growth in the expanding health and wellness market.

Under the terms of the transaction, Sabi will take full ownership of the company and thus assume ownership of all assets, intellectual property and copyright. Terms were not disclosed. OMHU’s products will be available under the Sabi brand name starting in September 2013.



Sabi is a new health and wellness brand devoted to rethinking and redesigning the most commonly used products and tools in order to elevate the everyday moments in life with superior functionality and design. Founded by entrepreneur Assaf Wand, the company is based in Palo Alto and distributes its products online and in retail stores such as Vitamin Shoppe, Whole Body and other fine retail establishments. For more information visit: http://www.sabi.com

OMHU [om-who] (Danish for “with great care”) is based on the premise that life is both imperfect and beautiful. OMHU aims to change the way people think and feel about aging and disability and offers joyful products to support people’s abilities as they change throughout life.  OMHU is headquartered in New York City and was founded by Rie Nørregaard, Susy Korb and Susan Towers. For more information visit: http://www.omhu.com


Media Contact:
Doug Roche
Camron PR


Rebecca McKinney 26-07-2013, 16:39

Our little start up is growing. Great things to come.

Sabi Blog 29-07-2013, 07:45

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