Clever, cool, age-friendly products for ageing boomers

Somehow (we’re not sure how) we neglected to post this fantastic little article that appeared exactly 1 year ago today!

By Kim Walker, January 23, 2012

The first products are a smart range of pill containers.

US-based Sabi’s first products, launched here on January 19, are designed to be discreet and simple to open, even with an ailment such as arthritis. Pill containers with a non-obvious grip, so that weak hands can better grasp a bottle. The bright blue accents point to where to open a case or a jar. And the shapes of the lids not only look pretty, but also are carefully calibrated at angles that allow them to be opened with a simple flick of the thumb, rather than a painful twist of the wrist.

The debut line of Sabi products also features a patented pill cutter that doesn’t require a dangerous blade, but instead can split tablets by leveraging a user’s hand and weight pressure on the device, and a pill smasher that does the same.

The products, made with BPA-free and medical-grade, antibacterial plastic, range in price from $5.99 for a simple rectangular clip-on case to $29.99 for the notebook-look-alike pill organizer.

By late 2012, the company plans to release two more product lines: Agility Line – that offers products to help with lifting, carrying, and using everyday objects at home, and the Mobility Line that offers travel accessories.

Sabi conducted online research with about 6,000 people online, and brainstormed on hundreds of concepts that would meet stylish Boomers’ ergonomic, organizational, and aesthetic requirements. They wanted the line to be affordable, so they are manufactured to have only one or two snap-together plastic parts. They’re packaged without shrink wrap and other complicated plastics that users might fumble with, too.

The story behind the Sabi concept echoes that of the OXO Good Grips line of ergonomic kitchen and other household gadgets, which OXO founder Sam Farber came up with after watching his arthritic wife struggle with a potato peeler. In fact, Wand said he was moved to create Sabi after observing both his wife’s and his mother’s needs–in Wand’s case, his spouse’s search for elegant, easy-to-open pill cases where she could subtly store prenatal vitamins while pregnant, and his mom’s quest for the same for her own medications.


As other examples of age-friendly design have shown, Sabi could see sales from customers outside of its target demographic. The slick-looking water bottle with a hidden compartment for pills, for example, could easily appeal to a style-conscious gym-goer in his 30s, who wants to carry vitamin supplements with him to take after working out, or a 40-something who snowboards on weekends and gets hurt, requiring pain medication.

Good luck Sabi. Designs on the future.

Leave a Reply

contact us

Your Name *

Phone *

Your Email

Your Message