We LOVE this article that was recently published in ‘the knack. Especially the part about George Clooney!
Sabi – Simple & Stylish Storage Solutions for your Vitamins
April 2, 2013
By: Stephanie Dickison
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Which Sabi Mother’s Day logo do you like best?
Click here to post your answer: I love my mom!
Sabi: The Israeli Brand that makes Pill Containers Cool
By: Maya Yarowsky April 14 2013
What’s in a pill container? Not sex appeal, most of us would argue.
Assaf Wand, however, thinks differently.
Wand’s startup Sabi creates pillboxes; pill dispensers and other “wellness” products – with an edge. Wand argues that while most of the products we encounter in our daily lives have become “stylized”, including electronics, basic healthcare products have remained unappealing, which can make people needing them feel self-conscious.
Wand, an Israeli based in California, first thought up the idea for Sabi when his mother began taking medications and his wife prenatal vitamins. Wand quickly realized that the ladies in his life not only disliked lugging around flimsy plastic pill containers, but that they were embarrassed to display them in public.
“I understood that many products in the health and home sectors had yet to be branded and could use some spicing up,” he tells NoCamels. Wand paired this observation with thorough marketing research. That’s when he realized that while the market for baby products is “full to the brim”, elderly citizens have considerably less to work with.
He adds, “[American] people over 50 have five times the net worth of average Americans and account for over 40 percent of consumer demand. Despite this, they account for a mere five percent of the marketing sector, so there seems to be a massive disconnect.”
Happy St. Patrick’s Day!
(And thanks to all who voted)
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