If you were there, we hope you got to meet Sabi’s Director of Products, Rebecca McKinney, who delivered a very interesting and useful Analyst Briefing showing how a handful of successful companies use economic trend data to drive successful product development and marketing to Boomers.
Who are Boomers, how do they see themselves, and how can you use this knowledge to build products and marketing campaigns that really work?
If you missed Rebecca’s presentation you can still find out some tricks of the trade. Click here to download Rebecca’s presentation.
Did you know… By 2015, it is estimated that Boomers will control nearly 60% of U.S. net worth? 59% of Boomer parents are helping to support their adult children? And 38% of Boomers have 3 or more cars?