Holster is one of our most popular products. So… what’s the story behind it? How did we arrive at its design, and why is it so popular?

Maybe it’s obvious, but we took the idea for Holster’s signature clip from a standard pen clip. We were inspired by the popularity of the pen-clip idea. Just as people use the pen clip to carry pens around in their pockets and keep them handy, so too should people be able to carry around their pills so easily and conveniently.

Inspiration struck as our team was leaning over a very cluttered drafting board, discussing an entirely different Sabi product. Suddenly the need for a pen arose and simultaneously, all designers hunched over the table reached for their breast pockets, where they always keep a pen handy… and EUREKA! That’s when it happened.

Assaf Wand, our founder, said, “Wait… What if we created a pill case that was as go-to as the classic pen-in-pocket?” The team dropped the product they were working on and started sketching out some rough ideas for what would become Holster, right then and there!

 We faced several design challenges:

- We wanted it to be portable and small enough to fit comfortably in a breast pocket (or bag, or pants pocket, or car sun visor…) but large enough to hold a lot of pills, and pills of all sizes and shapes.

- We wanted the pills to be contained in an easy-to-open chamber but the chamber needed to not be too easy to open, in order to avoid accidental opening and spillage.

- We wanted it to be functional but also look cool and be a design piece – something that people would be proud to display on their breast pockets, among other places.

- We wanted it to be fun to use and so we settled on a sliding container. For this, we took inspiration from the good old Pez dispenser

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